Reasons To Prefer Ready To Drink Cocktails

Reasons To Prefer Ready To Drink Cocktails

If you want a cocktail but don’t have bartending skills or access to a fully stocked bar, a ready to drink cocktail is an excellent option. The best RTD drinks taste just like the cocktails at your favorite restaurant or bar.

RTD Cocktails are great for parties or events where you don’t need to bring all the ingredients and glassware.


Convenience has been a major driving force behind the popularity and growth of RTD cocktails. These cocktails are perfect for consumers who are looking to try a new drink or simply want something refreshing. These cocktails are made from high-quality ingredients, and they can be enjoyed anywhere. They are also easy to transport, and do not require complicated ingredients or mixing tools. This makes them a great beverage for people who are always on the go.

ready to drink cocktail

The RTD cocktail industry has experienced incredible growth in recent years. In fact, according to a recent report by IWSR, the market is expected to reach $40 billion by 2027. This impressive growth is fueled by the consumer demand for convenience, and premium quality. Consumers also want variety in all categories, and the RTD Cocktail segment has been especially successful in attracting Gen Z and millennials.

Many of these cocktails combine a variety of fruits, herbs, and spirits to create complex and unique flavors. The drinks are packaged in stylish, sleek cans that reflect their high quality contents. A number of products are also vegan and gluten-free, which appeals to a wide range of consumers. As the market continues to evolve, we can expect that the variety of RTD cocktails will continue to grow.

Moreover, convenience retailers benefit from the growth of these products. This is because they are a significant trip driver for these establishments. These drinks are also a great option for millennials and Gen Z customers who are interested in high-quality, convenient and healthy beverages. The trend is especially strong in c-stores, where RTD cocktails have the highest volume sales.

It’s therefore important for convenience stores to stay on top of the latest trends. By understanding the growth drivers of this segment, they can better anticipate future opportunities and make strategic decisions to maximize their profits. This includes staying up to date with new product developments, assessing regional consumption data and making the appropriate stocking decisions. By developing relationships with suppliers and participating in trade shows, convenience stores can gain valuable insight into emerging trends within the RTD cocktail industry.


The variety of options within the RTD cocktail space is staggering. Many brands are experimenting beyond the traditional cans and bottle formats. They’re using pouches, bags in a box, ice-pops, and even plastic ball. The most common format is still single-serve cans. The category continues to expand, as consumers show increasing interest in gin and Tonics, rum Punches, and even Bourbon-based RTD Cocktails.

RTD cocktails are becoming more popular for occasions on-the-go, such as picnics and sporting events. These drinks are ideal for taking to events and for keeping at home. They’re an excellent alternative to canned mainstays like beer and hard seltzer, and in many cases can stand on their own or be doctored a little with a squeeze of lime here or a pinch of sugar there for more depth of flavor.

With their high-quality ingredients and convenient sizes, RTD cocktails have quickly become a staple for at-home entertaining and drinking. Their ability to deliver a cocktail’s balance and taste without requiring any tools or prep time sets them apart. With a wide variety of flavors, formats and sizes available, you’re sure to find a drink that suits your taste. Just add ice and enjoy!


RTD cocktails are popular in part because they are affordable. They offer a better product at a lower cost when compared to hard seltzer or beer. However, it is important to note that not all RTD cocktails are created equal. Some brands use cheap ingredients that result in a drink that tastes artificial and off-putting to consumers. If you want to enjoy a truly unique RTD cocktail, look for drinks made by small-batch distillers who consult with expert mixologists.

When purchasing RTD cocktails, consumers should also take into account the alcohol content. This is important for people who are trying to reduce their alcohol intake or are concerned about it. Most RTD cocktail offerings contain less alcohol than traditional bar and restaurant options. Those who are looking for an RTD cocktail with a high level of alcohol should look for brands that use specific craft spirits and real ingredients, such as Death & Co’s line of original, ready-to-drink cocktails.


RTD cocktails are a great way to enjoy the convenience of your favorite cocktail without the fuss of mixing them yourself. The same ingredients are used to make them as they would be in a bar or restaurant and the strength is the same. You’ll also find that many RTD cocktails are available in single-serving cans or bottles, making them easy to bring with you on your next adventure.

These beverages are ideal for a variety of occasions, including parties and outdoor activities. These drinks are easy to transport, and they won’t spill. You can enjoy your drink with no worries. Additionally, these drinks are easy to store in the fridge or freezer. You can easily prepare your RTD cocktails ahead of serving them to guests by leaving the bottles on the counter overnight.

The rise of the RTD market is being driven by consumer demand for convenience, consistency, and premium quality. This trend is likely to continue for years to come, especially as consumers are increasingly seeking out wellness-focused products and innovative packaging.

As a consequence, it is important for beverage brands to consider these trends in developing their own ready-to drink offerings. Those who can meet these consumer expectations have an advantage in the competitive market.